Customer Data Platform · ONE ID

One identity that
recognizes the same person acrossall channels

Friends added by phone, fans following your Official Account, users ordering from Mini Programs — the CDP identity unification engine merges fragmented identities into one customer, auto-filling profiles so CLV is visible at a glance.

5
Identity types unified
15+
Data sources ingested
56
Timeline event types auto-classified
8
Customer data Tab views
ONE ID

Five identity types merged into a single contact

Phone / UnionID / OpenID / external_userid / Email — five identity types auto-linked in real-time, conflict detection with guided manual merge, so the same person never appears as duplicate profiles.

Phone 138****2210
WeCom external_userid
WeChat OA OpenID
Mini Program UnionID
Z
Zhang San · Merged into one contactUnified Identity · Customer 360° View

Auto Identity Conflict Detection

When the same identifier is bound to different contacts, the system auto-flags conflicts and guides manual merge direction selection, ensuring data uniqueness.

5
Identity types covered
Real-time
Conflict auto-detection
DATA INGESTION

15+ data sources, auto-ingested into one profile

WeCom chats, OA interactions, Mini Program behavior, survey responses, event registrations, order records — every customer interaction is automatically logged as timeline events, no manual entry needed.

WeCom Chat

Friend additions and chat records auto-archived to contact timeline

WeChat OA Interactions

Fans, messages, menu clicks auto-synced as engagement events

WeChat Mini Programs

Orders, browsing, add-to-cart behavior auto-linked to contacts

Event Registration & Check-in

Online signups and offline check-ins flow back in real-time with source attribution

Survey Responses

Satisfaction surveys and needs assessments structured as customer tags

Custom API Integration

Open API interface for ingesting data from any business system

360° VIEW

Open a contact, see everything about them

Dual-panel layout — core profile and CLV value card on the left, 8 content tabs on the right covering different data dimensions, freely resizable and collapsible.

DetailsTimelineSurveysTasksNotesFilesNamecardWeCom KF

Customer Lifetime Value · CLV

Every contact auto-aggregates net CLV, household contribution, and predicted lifetime value — sales can tell at a glance who to prioritize.

¥86,400
Net CLV
56
Timeline event types
8
Data Tab views
SEGMENTS & TAGS

Auto-tagging + dynamic segments, find exactly who you need

AI intent scoring, behavioral tags, and manual tags — three systems. Create dynamic segments on any dimension; contacts auto-join when criteria are met, powering precise targeting.

Implant intentHigh-valueReferral30 days inactiveBirthday monthRegistered but not visitedRecent spend ¥5000+VIP
USE CASES

CDP solves these headaches

From identity chaos to unclear customer value, CDP brings clarity with unified IDs and CLV scoring.

01

Duplicate customer profiles

Sales don't know which profile to follow — ONE ID merges them all, eliminating data silos.

02

No idea who's most valuable

No value-based customer tiers, everyone gets the same treatment — CLV auto-calculates, sorted by value at a glance.

03

Silent churn goes unnoticed

Customers haven't engaged in ages but nobody knows — behavioral timeline auto-detects silence signals for proactive warnings.

Tired of flipping through duplicate profiles for the same customer?

Request a demo — 30 minutes to see how CDP merges fragmented identities into a complete profile.